Projects
First Tee Invitational
Overview:
This project was an exclusive two-day charity golf tournament at Woodfield Country Club in Boca Raton, Florida, benefiting the First Tee nonprofit. The event was designed to raise money, bring together sponsors and donors, and create a high-end but enjoyable guest experience while supporting youth golf programs.
The Challenge:
Design a comprehensive event plan for a charity golf tournament that balanced a strong guest experience with meaningful fundraising for the First Tee organization.
My Contributions:
Developed the event concept, goals, and strategy
Built the sponsorship framework and floor plan
Designed the staffing plan and guest experience
Anyone App PR Campaign
Anyone App — PR Campaign
Campaign Overview:
Anyone is a social connection app centered on real-life interaction. This campaign explored how the brand could authentically reach young adults and local businesses by moving beyond digital noise to create genuine connection.
Skills Demonstrated:
Researching the audience and finding key insights
Building campaign messaging and positioning the brand
Leading creative ideas and PR strategy
Under Armour — Next Gen
Under Armour needed to reclaim relevance with Gen Z. The campaign responded to the fact that Gen Z values authenticity, purpose, and culture, and repositioned the brand through real storytelling and better-targeted media.
My Role:
Defined the brand gap with Gen Z
Selected media channels that resonate authentically
Translated research into clear creative direction
Real Estate Experience
This section reflects hands-on experience in real estate investment and development, grounded in practical market research, underwriting support, and professional communication.
Focus Areas:
Market Research: Analyzed property markets and investment trends
Financial Analysis: Supported underwriting and deal evaluation
Client Communication: Organized property data and professional reports